Travel Gear
by Read đź”– 4 min When you spend as many nights travelling as I do and have, I often get asked.What’s in your bag, what is your essential travel gear, your must have items, What can you not live with out. I don’t invest too …
The Blog
Best Email Signatures for 2020
Read đź”– 2 min Having spoke about Email Signatures, last in 2013, it must be time for an update.Moving into 2020, every email you send, which might be hundreds per day or a week, is now a shop window for you and your business. …
influencer
Read đź”– 2 min Yes it’s a buzz word and may even be on the way out… But having spent the last 24 hours researching a hotel, I am due to stay at, I was alarmed and amazed at the lack of presence or …
Look at your brand site vs your own website
Read đź”– 2 min It’s not often this comes to mind, especially as most of the hotel wisdom and freedom to change would come with an independent hotel. However with the lines now being slightly blurred with soft relationships and soft brands. It dawned …
Is your Hotel Really User Friendly
Read đź”– < 1 min So I have used Ikea as an example here… as we all know how much we love instructions for flat pack furniture. But this message is for making sure your customer journey to your website, social media or booking system …
Using the same name on all Social Media
Read đź”– < 1 min Online presence and or Social Media consistency is majorly important in today’s difficult digital marketing climate. If you are going to be online… with your brand then get your social media champion, team or outsourced web and social company to …
Wrestling with Top 5 ways to Drive Direct Bookings
Read đź”– 3 min Wrestling with Top 5 ways to Drive Direct Bookings in your Hotel Today In 2019 with the dominance and presence of both Trivago and Bookings dot yeah’s visibility on both your TV and YouTube advertisements. It’s the perfect time to …
Do you Know your Pantone
Read đź”– < 1 min In the wake of the news, Facebook is about to update its logo and colour (again) as well as harking back to our post on consistency with brand guidelines. Using the correct RGB, HSL or #ff0000 reference for your colour …
How to go Cable Free Today
Read đź”– < 1 min Free your staff… Free your computer – if you’re not using a laptop – by adding a wireless mouse, keyboard. Removing as many cables as possible, with Bluetooth technology, touchscreens or any form of cable free / wireless tech to …
Using the cliché Home from Home
Read đź”– 3 min I mentioned the phrase home from home in the post about technology in Hotels, earlier this month. And it reminded me to think about the added luxury needs to truly ensure a guest in your hotel, doesn’t feel like they …