Sensory Purchasing

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Truth is people love eating and drinking, so offering samples or allowing customers to use more than one of their senses, will more than likely lead to more sales.

Sensory purchasing is ever increasing with the rise of craft sellers, outdoor food markets and pop up restaurants. The most successful of those sellers will, with out question, offer a sample, a miniature version or allow the guest to use their sense of smell and taste.

Having been involved with a baking business, as well as the hospitality industry for years, and knowing the rise of craft or artisan products in today’s market – can you really afford to only let your customers buy with eyes alone.

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