Rum is in fashion.
Don’t think the rise and ginaissance of Gin is going to fall off anytime soon, you still need Gin on your back bar… but rum sales reached £1 billion for the first time ever in 2018, offering proof of it’s ever increasing rise.
Most if not all drinks categories, apart from gin, are growing slower than rum, with Jamaican Rum taking the lead above all others, according to a new study by Campari.
It’s a drink particularly favoured by millennial’s with 80 per cent of 25-34 year old’s reportedly dabbling in many new varieties on Rum hitting the shelf.
There is very little difference between white and “dark” rum, so start adding rum skills and expertise to your bar staff, today.