Rate Parity

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So the latest advertisement by Trivago would have “you” believe that rate parity is not a thing today…

I on the hand would beg to differ and say that the number of sites they claim see offering multiple or different prices are indeed confusing the customer.

Rate parity is a legal agreement between a hotel and the OTA, providing the same rates for the same room on all the distribution channels. In the case of OTAs – it provides the same rates on all the booking platforms as well as on the hotel’s own website.

Whilst we live in a competitive market and age – I don’t know anyone in the industry who isn’t keen to align with rate parity on a daily basis.

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