Too often marketing and social media can be very generic or heavily focused on the brand or the greater, wider picture – We say, don’t be afraid to get personal.
Add in news about the local product, add in team member information, add a blog about a cause related to current trends or “national days” and take steps to add a real authentic touch to your marketing, because that is what people will get/see when they buy/visit.
Showcase who you are, rationalise your differences, brag about your differences and shout about what you can offer nobody else can.
All in all, add the personal touch.
Add Watermarks for your personal brand or location.
Add personnel in your videos or boomerangs.