Gamification

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What is Gamification I hear you ask… Dictionary definition is the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

This type of new engagement can be achieved in your hotel and restaurant environment, by very simple means.

Regular customers, drinkers, eaters or guests checking in can all benefit from this, the obvious example of rewards and levels are programs like Marriott, Hilton, IHG Rewards etc but adding competition and offering new, rewards or achievements will give the customers added vigour to part with more cash in order to level up, achieve something or WIN!

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