Fonts glorious fonts

Read šŸ”– < 1 min

Branding is all well and good but when it comes to both SocialĀ Media, your brand and how you areĀ perceived, your fontĀ is more importantĀ than ever today.

The overuse of Comic sans on free (or integrated) word processors was just about acceptable in 1983 but the world has moved on, fonts are almost as instantly recognisable as the brand, company or font itself.

Often imitated but never replicated, a font can be the difference between you and your competitor, with consistency being key to deliver a singular visual representation of your brand image. (This should all be outlined, in your brand guidelines.)

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