Controversy creates cash according the book by an ex wrestling executive… and I would agree.
By doing something very normal with just a hint of controversy, you will no doubt create cash and from it as well as be able build on a new customer base as well as reputation.
Industry disturbers have long been the cause for progression, in their own field and often others too.
Don’t go as far as to upset the apple cart, changing red to blue for the sake of it. But by doing something new, and different, you will create a talking point.