Broken Record alert… Coffee is the new Beer.
Over 400 billion cups of coffee are consumed every year. On average, Britons consume only 1.7 kg of coffee per year – one of the lowest amounts in Europe, but this figure is rising, even with the changing climate tourists will forever be wanting and drinking coffee when in the UK.
Adding a to go cup to your arsenal of coffee branding, will not only increase your coffee sales, selling the to go cup included or as an additional fee to cover the cost, but can add an extra arm of branding and brand awareness as people leave and travel around with your cup.
As bad as it sounds how proud would you be in Starbucks waiting for a cup of Joe, stood next to someone with your branded to go cup waiting for their next coffee.